Action and adventure lifestyle media company Teton Gravity Research (TGR) has hired Steven Gray as its chief growth officer.
Gray has spent the past eight years specializing in sports and global partnerships and will be tasked with growing TGR’s annual revenue and expanding the company’s global footprint through various partnership initiatives. He will also lead the Jackson Hole, WY-based company’s digital team to improve the marketing and distribution of the company’s content.
“I’m excited to be part of an organization that’s credible, award-winning and has been creating extraordinary content for 25 years,” Gray said, pictured right. “It seemed like a perfect fit for me to come on board and to help grow TGR into something bigger than they already are with various creative ideas that will not only help integrate brands in a natural way but also help elevate the TGR brand.”
Gray most recently served as VP of global partnerships for the Professional Fighters League. He also spent nearly six years working in partnerships with the Ultimate Fighting Championship (UFC). Gray started with the company in 2012 as manager of digital marketing partnerships and in 2015 rose to the position of director of integrated marketing partnerships working to grow UFC’s brand from a niche sport to a global entertainment brand that ultimately sold for $4 billion in July 2016.
“The upside for TGR is to reach the casual sports fan because we have most of the hard-core snowboarders, skiers and mountain bikers,” Gray said. “With the casual sports fan who appreciates amazing talent on the slopes or amazing talent on a bike, I think there’s an opportunity there to tell our story to broaden the reach and gain additional exposure for the TGR brand.”
“We’re thrilled to add Steven to the TGR executive team as our chief growth officer, especially as we look to build on the reputation we’ve carefully cultivated over 25 years,” said TGR Co-Founder Steve Jones. “He has tremendous experience in marketing and global partnerships through his time at UFC, as well as the right ideas for how to introduce TGR to new fans via all of our existing digital platforms. Steven is a key addition to the strategic growth of TGR.”
Photos courtesy TGR
