Terry Precision Bicycles, the women's cycling company, signed a license agreement with Advanced Sports, Inc. (ASI) to distribute an expanded line of women's performance and lifestyle bicycles.
ASI is an established leader in the design, development and production of bicycles producing more than 250,000 units worldwide in 2008 under its primary brands Fuji, SE, Kestrel and Breezer, as well as various private label models. ASI will manufacture, sell and distribute the Terry line of women's bicycles worldwide that will be available for sale Spring 2010.
“Partnering with Advanced Sports, a leader in bicycle distribution and sourcing, is a strategic decision that will help us re-launch our bikes to tie in with our successful line of clothing and accessories,” says Liz Robert, new CEO of Terry. “We expect these new bikes to complement our existing apparel and accessory lines and provide performance to our consumers who participate in cycling activities.”
Terry Precision Bicycles, founded by industry pioneer Georgena Terry, has been producing women's-specific bicycles longer than any manufacturer in the industry. T
The first ASI-produced models that will launch at Interbike include the Susan B, the Symmetry, and the Tailwind. The Susan B, Terry's hybrid bike, has reworked componentry to fit with today's current market trends. The Susan B will be available in five sizes from 11″ to 20″. The Symmetry, a fitness road bike, which will be sold in two versions – a flat bar or drop bar configuration – and the Tailwind, a performance road bike, will be available in six sizes from 40cm to 58cm. All four models feature Terry's signature comfort geometry and are spec'd with current components and materials. Plans for 2011 call for a wider range of women's products, including a custom carbon frame.
“Our focus and our strength is designing, producing and selling high quality bicycles,” says Patrick Cunnane, president of Advanced Sports, Inc. “Terry has built a fierce brand loyalty around fit and comfort and the bicycles we design will stay true to these core values.”
In addition to manufacturing the bicycles, the license agreement gives ASI the ability to sell the products through its existing retail sales channel. ASI will also handle warranty for Terry Bicycles produced post agreement.
