Terracea, the performance apparel company, reported it centralized its sales operations to a direct-to-consumer model to broaden its market reach from a niche ski and snow brand to offering a wide range of lifestyle-focused apparel.

The move is an effort to offer consumers direct access to its products through its owned website without “the limitations of traditional retail channels.”

“Our move to an online-only sales model is a pivotal step in Terracea’s growth strategy,” said Vic Satir, general manager of Terracea. “This pivot is an important one not only for our internal growth strategy but also for Terracea consumers. This move allows us to ensure they’re getting the best value, learn and serve our consumer better.”

For Spring 2025, Terracea will launch a wet weather collection featuring waterproof apparel designed for everyday use.

Image courtesy Terracea