Jackson Hole-based Terra Public Relations announced Lori Crabtree will be joining the team as account executive.
Crabtree has been a public relations, marketing, and event professional for more than two decades, leading account teams and overseeing communication programs for a long list of travel, outdoor recreation, snow sports and lifestyle clients. For more than a decade, Crabtree managed the communications program for DC-based SnowSports Industries America (SIA) and SIA Snow Show.
“We’re getting the band back together!” said Terra PR founder Alli Noland. “I’ve learned so much from Lori over the years, and have been quietly stalking her since the sale of Stanwood & Partners in 2008. She has the rare combination of professionalism, deep experience, strong connections and wicked sense of humor that both media and clients appreciate. Plus, she’s a terrible singer, so she fits in well with our band of awful Christmas Carolers.”
“I’m excited to work with Alli again,” said Crabtree. “We managed to garner some amazing coverage through hard work and creativity over the decade+ we worked together, building relationships and memories, and having some fun along the way. I look forward to rekindling the magic for Terra’s current and future clients!”
