Crocs, Inc. has appointed Terence Reilly as incoming EVP and president for the HeyDude Brand. Reilly will join the executive leadership team on April 29 and will report directly to CEO Andrew Rees.

Reilly succeeds Rick Blackshaw, who is leaving the company effective immediately.

“I am looking forward to joining the HeyDude Brand as president,” Reilly commented. “I see significant opportunity to further drive awareness, desirability, and relevance to the HeyDude Brand and will work together with the team to build a durable, profitable growth brand over time.”

Terence Reilly reportedly has more than 25 years of global marketing and operational experience. Since 2020, he has held the president role at Stanley where he was credited with creating and leading the strategy that propelled the brand’s resurgence into a drinkware icon. Prior to Stanley, Reilly served in marketing leadership at Crocs, Inc. from 2013 to 2020 culminating as SVP and chief marketing officer. Prior to 2013, he held various senior level marketing and leadership positions.

“We are thrilled to be welcoming back Terence to the Crocs, Inc. family,” said Rees. “Terence has had tremendous success in creating and executing brand-building playbooks at both Stanley and Crocs by leveraging iconic product, scaling awareness, driving brand relevance and ultimately building communities. Having previously worked alongside him, I am confident he is the right person to lead the HeyDude Brand into its next phase of growth.”

Andrew Rees continued, “On behalf of the Board of Directors and our leadership team, we thank Rick for the passion and commitment he has shown during his time with the company. Over the last two years, Rick was instrumental in building and professionalizing the HeyDude team and scaling the brand domestically. We wish him well in his future endeavors.”

Images courtesy HeyDude, Terence Reilly/LinkedIn