Tenkara Rod Co., a manufacturer of light and compact Tenkara fly-fishing products, has appointed Groundswell PR to oversee its media relations to drive the brand’s story across a myriad of editorial channels.
“Tenkara Rod Co. was founded on the idea that fly fishing should be made simple and available to everyone,” said Drew Hollenback, VP of operations for Tenkara Rod Co. “We are excited to team up with Groundswell, who understands this message and the audience we are trying to reach. We look forward to having them spread the word about our passion for Tenkara fly fishing with people across the country.”
“Tenkara is authentic in everything they do,” said Groundswell PR Founder Dax Kelm. “They were among the first to introduce this particular style of fly fishing to the U.S., making an otherwise obscure, technical sport simple and available to everyone. Groundswell is excited to partner with Tenkara, working to elevate brand loyalty and increase consumer awareness.”
Tenkara is a Japanese style of fly fishing that involves a rod, line, flies and no reel.
Photo courtesy Tenkara
