Shannon Landers, a club industry veteran, was named as a director of business at Troon, the golf and club-related hospitality services business.
Landers is responsible for generating new professional management agreements, advisory services opportunities and strategic partnerships.
A Phoenix, AZ resident, Landers has over ten years of industry experience in sales and marketing leadership roles, most recently as the membership and marketing director for Phoenix Country Club, a Troon Privé managed club. Landers previously worked within the Troon organization as golf sales manager at The Phoenician Golf Club in Scottsdale, AZ, and group sales director at a managed daily fee facility in Las Vegas, NV.
A graduate of Grand Canyon University, Landers received a Bachelor of Arts Degree in Business and Corporate Communications. She also spent 11 years working at her alma mater as the director of Campus Visitation and Event Services.
“We are thrilled to have Shannon joining our business development team, bringing her wealth of experience to our global portfolio of clubs,” said Scott Van Newkirk, chief development officer at Troon. “Shannon is a dynamic and results-driven professional with a proven track record across private, daily fee and resort facilities, and her business acumen will be a tremendous asset to our success moving forward.”
Landers also joins Troon’s Business Development Team, comprised of 17 executives whose collective experience creates and executes strategies to enhance professional management’s adoption and growth within the club industry.
Troon, headquartered in Scottsdale, AZ., Troon is the largest golf and golf-related hospitality management company providing services at 900-plus locations in 45-plus states and 35-plus countries, including operational responsibility for 575-plus 18-hole equivalent golf courses. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues.
Images courtesy Troon
