announced the launch of their new website to serve Nordic and Cross Country skiers. Coming on the heels of the recent launch of the, a site that specializes in apparel and soft goods, focuses on cross country products including skate, classic, and touring skis, boots and bindings as well as wax, children¡¦s gear and technical Nordic clothing.

¡§By having three separate sites that offer specialized customer service and accessible content focused on the specific product lines, we give the consumer the best online shopping experience possible,¡¨ comments owner Mike Martin. ¡§, and are putting the ¡§specialty¡¨ in outdoor specialty stores online for the benefit of all consumers.¡¨

Like its older sibling, offers extensive gear reviews from multiple sources, easy to understand articles on waxing and a Gear Finder„· that allows customers to provide detailed information about themselves and their preferences and receive a personal customized ski, boot and binding recommendation. The site is an exhaustive source of ¡§how-to¡¨ info, with background articles on choosing a ski, boot or binding as well as technique tips for all levels.

¡§As consumer interest continues to grow in the Nordic market, one of the keys to sustainable activity is making sure the consumers get what they need,¡¨ adds Martin. ¡§Our model of having a family of websites,, and now, that are loosely affiliated yet still one hundred percent focused on the product lines represented makes for a more efficient experience for the consumer.¡¨ is designed for easy navigation, while offering top product lines from Atomic, Fischer, Rossignol, Salomon, Swix and Toko, as well as clothing from Craft, Pearl Izumi, and Sporthill. As a specialized site, offers exceptional customer service providing consumers with information on the subtle difference in skis, boots and bindings to match their individual skills and needs.