Teko Socks has hired Verde PR & Consulting as its agency, effective immediately.
As many manufacturers are taking strides to improve their sustainable sourcing, reduce their amount of shipping, imports and trade, and bolster their production in the U.S., Teko has valued that from its inception and produces exclusively in the USA. The company continues to lead the industry not only through its truly sustainable manufacturing and sourcing, but also by innovating in their use of superfine merino wool and recycled polyester performance fibers in their proprietary wool fusion technology known as Sin3rgi.
Successfully conveying these key differentiators as wells as the companys commitment to its retail and manufacturing standards, Teko has sought out a synergistic PR company that shares the core values and has a deep understanding of the key markets. As a key PR partner with integral relationships in the outdoor, natural products and active lifestyle markets, Verde PR will help bolster Tekos market share through strategic initiatives that create key branding messages that resonate with both the active and conscious consumer.
As Teko continues to grow and experience tremendous support from consumers and retailers alike, ramping up our communication channels with Verde PR is a natural next step, said Gordon Fraser, owner and CEO of Teko Socks. Verde understands our companys authentic brand proposition and sustainability commitment, and their incredible market knowledge and significant relationships across multiple industries will invariably help the Teko brand remain genuine and relative to all our stakeholders.
Tekos line includes various styles and fiber options to suit any consumers purchase preference and performance needs. Specifically, all of their merino wool socks are comprised of either organic wool sourced from Argentina or conventional North American merino wool that are blended with tekoPOLY. tekoPOLY is an ultrafine polyester fiber that is sourced from recycled water bottles from the Southern U.S.. Additionally, all socks comprised of these the conventional wool fibers are manufactured here in the U.S.