The Tecnica Group USA, Inc., which distributes Blizzard skis, Lowa outdoor footwear, Nitro snowboards, Nordica ski boots, Nordica skis, Nordica apparel, Rollerblade, Tecnica ski boots and Tecnica winter footwear in the United States, has realigned its business operations.
Tecnica and Blizzard will now operate as a single business unit led by Sam Cook, president. Cook will be supported in the Blizzard program by Jed Duke, Blizzard division manager. This relationship between Tecnica and Blizzard will combine sales representation in many territories, as well as distribution, customer service, warranty, credit and promotions.
