Tecnica Group North America hired Matthew Miller to the newly created position of social & environmental impact guide.

For the past ten years, Miller has worked as director of development and mobilization for Love146, an international human rights organization, where he developed individual and organizational partnerships and led grass-roots efforts against child trafficking. Before Love146, he worked in experiential outdoor education with Outward Bound and had a long career in sales and marketing in the outdoor winter sports industry working with Lowa Boots, SWIX Sport USA and Sierra Designs.

In this role, Miller will oversee Tecnica Group’s North American social and environmental impact strategies focusing on shaping industry partnerships to meet the company’s evolving goals, including action-oriented alliances with organizations and retail partners working toward greater inclusion in outdoor sports and activities, supporting activities and learning opportunities related to diversity, inclusion and equity within Tecnica Group’s core operations. Goals related to environmental impact include product circularity, energy & carbon reduction and overall waste reduction. Miller will also work closely with its international sustainability team to leverage shared resources and creativity.

“Matthew is an altruist who does not hesitate to take on challenging work if it means it will ultimately result in bettering someone else’s life. I have every confidence he will guide our team toward the successful outcomes of our purpose-driven goals and assist as we integrate sustainable practices throughout our people and product operations,” said Kelli Eckroth, Tecnica Group North America’s director of people & culture.

“I’m grateful to be joining a team that, from the top down, is passionate and committed to inclusion, addressing barriers to participation and working towards environmental sustainability. Returning to the winter sports and outdoor industries, where I started, is an amazing opportunity to bring my career full circle,” said Miller.