TeamSnap announced the hiring of Brian Caulfield as its new chief operating officer and Nicole McCormack as general manager of advertising and commerce.

These additions build on the momentum of TeamSnap’s recent strategic partnership with Waud Capital, which brought new capital to the company and gave Waud Capital majority ownership to accelerate growth.

“This year, our commitment to supporting sports teams, clubs and leagues as they return to in-person activities is bolstered by the addition of executive team leaders with impressive, successful track records and backgrounds in business growth and relationship-building,” said Peter Frintzilas, TeamSnap CEO. “I am incredibly excited to partner with Brian and Nicole as we work to realize our vision of building the #1 software platform in youth and amateur sports.”

Caulfield will build out TeamSnaps’ revenue and operations organization focused on building sales & marketing, customer support and operations to support growth. He most recently worked as EVP, chief customer and operations officer at SS&C Intralinks. Caulfield was a core member of the leadership team that led it through multiple strategic and private equity acquisitions and managed a global team of more than 250 employees across sales, customer success, support, and business operations.

“As TeamSnap enters a new chapter and reinforces its dedication to enhancing tech solutions for sports communities, I am thrilled for the opportunity to join such a passionate team of individuals. We are committed to building and providing best-in-class offerings so families and teams can keep their focus on the game and athletic development,” Caulfield said.

As GM of advertising and commerce, McCormack will lead the team into the next phase of growth by highlighting TeamSnap’s position in the market. She will spearhead the development of media integrations, partnerships and commerce relationships with brands. Prior to joining TeamSnap, McCormack served as head of advertising partnerships at Quibi, where she founded the advertising business and led sales efforts that secured $150 million in advertising sponsorships from global brands in the company’s first year of operation. Prior to Quibi, she served as SVP of revenue strategy and operations at Flipboard and VP of integrated sales at Martha Stewart Living Omnimedia.

McCormack said, “Being a TeamSnap user myself, I’ve personally experienced the value this trusted platform brings to teams and busy families. I’m looking forward to bringing innovative marketing partnerships to the platform in a way that connects world-class brands with passionate athletes, families and communities through the love of sports.”

Photo courtesy TeamSnap