TeamSnap, the sports management platform, announced that Shaina Jordan has joined the company’s senior leadership team as head of data engineering and analytics.
In the new role, Jordan will be responsible for maximizing TeamSnap’s analytical intelligence data to better support sports organizations, teams and brand partners. With nearly 24 million users across 100 different sports, TeamSnap offers insights across all facets of the youth sports industry including sports participation trends in every major U.S. market.
TeamSnap has recently leveraged its industry data to track the Return to Sports across North America following the COVID-19 shutdown.
“Shaina is a great addition to the TeamSnap executive team. With her leadership, we will be able to further leverage TeamSnap’s industry-leading data to improve customer experience, enhance advertiser engagement, and advocate for positive change in sports,” said Woody Hartman, President of TeamSnap.
Jordan brings nearly a decade of technology and data experience to TeamSnap, most recently as chief of staff at Guild Education. As the first analytics hire at the education-tech start-up, Jordan helped implement a data-informed culture that expanded the consumer business including product, marketing and operations.
Jordan will be leading TeamSnap’s Fall Return to Sports outlook delivering in-depth projections on the return rates of youth sport across the U.S.
Photos courtesy TeamSnap/Shaina Jordan
