TaylorMade-adidas Golf Company named Pete Sanchez vice president of business development for TaylorMade Golf. Sanchez comes to TaylorMade from Fujikura Composites, where he served as president and chief operating officer since 2001.
“Pete Sanchez is one of the most respected executives in the golf equipment industry and a longtime partner of TaylorMade Golf,” said Mark King, TMaG president and CEO. “His experience and expertise make him the perfect person to advance and integrate our array of trial and fitting programs.”
Under his direction, Fujikura became the most-played metalwood shaft brand on the PGA Tour. In addition, Fujikura shafts have been the primary shaft option in TaylorMade metalwoods, the top-selling brand of metalwoods in the world.*
“I've long been impressed with TaylorMade's performance products and their overall commitment to the game of golf. To be a part of the executive team at an industry leader like TaylorMade is very exciting,” Sanchez said. “At the same time, I owe a tremendous amount to Fujikura and everyone who contributed to our outstanding growth over the past 10 years.”
Sanchez's professional tenure in golf spans almost 40 years. Prior to joining Fujikura he spent nearly 30 years working with Cast Alloy and Four Star Foundry. As general manager of Cast Alloy, he helped make the company one of the “go-to” casting facilities for golf club manufacturers.
