TaylorMade Golf has completed the acquisition of Korean-based Nassau Golf Co. Ltd for an undisclosed amount. The deal represents TaylorMade’s third vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities —TM Golf Ball South Carolina (U.S.) and TM Golf Ball Taiwan.
TaylorMade said the acquisition strengthens its expansion in the golf ball category. The company pointed to its growing golf ball global market share, including a 176 percent growth rate over the last five years according to Golf Datatech. The acquisition also enables it to service the global businesses experiencing increased demand for its cast urethane TP5/TP5X and Tour Response models and its ionomer cover models like Distance+.
David Abeles, CEO, TaylorMade Golf, said, “The acquisition further supports TM’s strategic plan to create vertical integration in the company’s golf ball supply chain. TM Golf Ball Korea now joins TM Golf Ball Taiwan and TM Golf Ball South Carolina to service the global demand requirements for our rapidly growing golf ball business.”
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, SC. This is also TaylorMade’s second investment in golf ball manufacturing in the last three years following its joint venture with Foremost Golf Co. Ltd in 2019 forming TM Golf Ball Taiwan.
TaylorMade said its golf ball business has been helped by a strong response to innovations, including its 5-layer TP5, TP5X and TP5/TP5X pix models, played with by pro golfers Rory McIlroy, Dustin Johnson, Collin Morikawa, and Rickie Fowler.
Photo courtesy Nassau Golf Co., Ltd.
