Taurus USA promoted Caleb Giddings to general manager of marketing. Giddings joined Taurus as marketing manager after consulting on a project that resulted in the award-winning Taurus 856 Executive Grade, shown lead photo.
Giddings steps into his new role, overseeing marketing for Taurus USA and its family of brands, including Rossi USA and Heritage Manufacturing, after playing a critical role in successful product launches, including the optics-ready defensive revolver, the Taurus 856 T.O.R.O (Taurus Optics Ready Option).
“I am tremendously excited for my expanded role here,” said Giddings. “I can’t wait to keep working with the team in marketing to continue to promote not just the Taurus brand but also Rossi and Heritage.”
Photo courtesy of Taurus
