Taurus announced the hiring of Cody Osborn as marketing director for the Taurus, Rossi and Heritage Manufacturing brands. Based in Bainbridge, GA, Taurus is a manufacturer of handguns for defense, hunting and sport shooting,

Osborn comes to his new position from Walther, where he was a marketing manager; he also was on Walther’s pro team, overseeing several key initiatives, including its Defense Division, PDP launch and the Q5 Match Steel Frame launch.

In his new role at Taurus, he is responsible for defining and implementing its yearly marketing plan, new product launches, public relations, product development, and advertising.

“I want everyone to be able to own a firearm and to participate in the shooting and hunting lifestyle,” said Osborn. “With that goal in mind, I look forward to helping guide these brands to establish a more personal interaction with their enthusiasts and to introducing everyone interested in firearms to the potential these brands can offer.”