Tasc Performance came to the fitness apparel scene in 2009 with the mission to reinvent performance apparel through the use of natural fiber — bamboo, to be specific. In another push to revolutionize the fitness apparel industry, Tasc introduces a new line of plus size activewear released mid-September.
Tasc looked at the numbers to find that full-figured women, who make up approximately 50 percent of female consumers, are often faced with the daunting task of finding high-quality options made specifically for their body types. Particularly in the category of fitness apparel, options for plus size women are weak.
Debuting its new line of apparel, Tasc’s collection of high-performance activewear ranges in sizes 16 to 22 featuring its signature bamboo-based material. Included in the line is a mix of style-driven performance tops and bottoms made from BamCo fabric – an all-natural, breathable, anti-microbial alternative to polyester that combines bamboo fibers with cotton or merino wool.
Employing extensive research and development in-hand with actual users, Tasc was able to directly design to the needs of the full figured woman. The biggest take away was that current plus-size apparel options do not fit or flatter curvier body types, also not specifically cut or designed for women with larger busts, mid-sections, arms and legs.
“Women in the size range of 16 to 22 told us their vision,” said Lisa Evans, Tasc Performance EVP of Sales and Marketing. “Women tried it on and tested it out. They gave us their feedback and we listened. Then, we created what women wanted – activewear that fits well and feels good.”
President of Tasc Todd Andrews, said, “We are constantly coming up with new ways to expand and elevate our products and offerings, including our signature BamCo and MOSO tech fabrics, while reaching consumers who have different needs. We are excited about this next chapter for the Tasc brand and will remain dedicated to offering tailor-made products for full-figured consumers.”
