Target said its activewear owned brand All in Motion has become a billion-dollar brand a year after its launch.
“It’s been a year since we rolled out our activewear owned brand All in Motion — and what a year it’s been. The brand provided a solution for the whole family at a time when comfort and value were (and still are) so important. As families started spending more time at home than ever before, activewear and loungewear became go-to’s,” Target said in a statement.
The brand was launched in January 2000 following the phase-out of the C9 Champion brand. Target said All in Motion became Target’s 10th in-house billion-dollar brand, exceeded industry growth and drove market share gains for the chain. The range stands out for its use of sustainably sourced materials and commitment to inclusive sizing (XS-4X for women, S-3X for men and XS-XXL for kids).
“Our owned brands are truly a differentiator for Target, and in its first year, All in Motion stood out in the marketplace, providing guests incredible activewear and sporting goods for whatever their daily lives bring — at an only-at-Target value,” said Jill Sando, executive vice president and chief merchandising officer, style and owned brands, Target. “We’re proud that our brands are meeting guests’ evolving needs and sparking moments of daily comfort and joy for the entire family when they need it most.”
Photo courtesy Target All in Motion
