Target plans to expand its Disney Store at Target concept to more than 160 of its locations across the country by the end of the year. Currently, there are 53 small shops inside Target stores and an online store at Target.com/Disneystore.
Target also announced the return of its Bullseye’s Top Toys list for the holidays on Monday. It includes 50 toys with 22 toys and games only available at Target.
Target started rolling out the Disney shops in October 2019 when the first 25 locations opened. The Disney shops are an average of 750 square feet and are located near Target’s kid’s clothing and toy departments.
“Target continues to be a top toy destination for all families, and we’re pleased to offer unique experiences and a curated toy assortment that brings joy to parents and children of all ages,” said Nik Nayar, SVP, hardlines, Target. “We’re seeing more guests shop for toys at Target than ever before, and whether it’s Bullseye’s Top Toys or finding joy with one of the 1,300-plus exclusive toys and games, guests are choosing Target for our inspiring, easy and affordable gift-giving experience.”
Photo courtesy Target/Disney
