Cherokee Inc. announced that Target Corporation has exercised their option to extend their agreement for the Cherokee brand through January 2005.

Robert Margolis, Chairman and CEO of Cherokee Inc. said, “We are pleased that Target Corporation has exercised its option and are very fortunate to have partnered with them since 1995 when we introduced the retail direct model. This template has now become an integral part of worldwide retailing.”

Howard Siegel, President of Cherokee Inc. said, “By continuing to partner with Target in the U.S., Zellers in Canada, Tesco in the United Kingdom and Ireland and Carrefour in Europe, we expect the Cherokee Brand to approach $3 billion in worldwide sales this year. All of us at The Cherokee Group are committed to the continued expansion of our Cherokee Brand as well as our other owned brands Sideout, Carole Little, Saint Tropez West, Chorus Line, All that Jazz and Tickets worldwide using our retail direct template. In addition we will continue to capitalize on the power of this template across various industries as we represent other brands domestically and around the world as well.”