Target Corporation named Maurice Cooper senior vice president of marketing.
Cooper will lead the strategy and execution of brand, category and promotions marketing across paid, owned and shared media, while also overseeing key campaigns such as Holiday.
Cooper joins the company on September 14 and will report to Rick Gomez, Target’s executive vice president and chief marketing, digital and strategy officer.
“Maurice has an incredible passion and curiosity for understanding the consumer, their mindset and their shifting preferences,” said Gomez. “His extensive experience and leadership will make him a great addition to our marketing team, as we continue to evolve Target’s marketing to be even more closely connected to our guests.”
Cooper served as executive vice president and chief growth & experience officer at Wingstop Restaurants, the fast-growing, fast-casual chain known for its chicken wings. In addition, Cooper has had executive brand marketing roles at Intercontinental Hotels Group and The Coca-Cola Company. Most recently, he founded and led Forward Vision Strategies, a marketing consulting firm.
“Having been a longtime fan of this iconic brand, it’s so inspiring to see Target’s transformation and leadership in retail, along with its impressive growth, and continued commitment to better serve its guests,” said Cooper. “I’m thrilled to join the team and am eager to help Target’s marketing bring even more joy and inspiration to all guests.”
Photo courtesy Target
