Tailwind Nutrition hired Kristen Flemington as VP of Marketing. She joined the company after working for four years in marketing at Dutch Bros Coffee, where she assisted in the “rapid expansion of the company” in the U.S. During her tenure, Flemington provided “integrated marketing support as the company went public in 2021, becoming the largest publicly traded company in Oregon.”
Flemington was also reportedly instrumental in developing and launching the Dutch Bros App, “which gained millions of members nationwide.” Her experience spans over 17 years of campaign planning, digital programming, data, and product development.
“We are thrilled to be expanding our talent pool with world-class leaders and creative minds like Kristen,” said Jenny Vierling, co-founder of Tailwind. “Kristen has a keen ability to energize brand advocates. Tailwind’s very strong and very loyal customer base provides the kind of foundation that Kristen thrives in.”
As the VP of Marketing at Tailwinds Nutrition, Flemington brings her expertise in CPG to elevate Tailwind as it scales, emphasizing brand storytelling and exploration of new markets and segments.
“I look forward to propelling Tailwind to new heights as they are on the verge of tremendous growth potential,” said Flemington. “While we will never lose sight of the small town roots and home base of manufacturing in SW Colorado, this brand has the potential to reach many more athletes and those leading an everyday active lifestyle with nutrition as a top priority. Their products are tried and true, as demonstrated by our athletes every day. I look forward to helping amplify the brand story, the products and the overall vision that Jeff and Jenny have laid a strong foundation for at Tailwind.”
Images courtesy Tailwind Nutrition
