Tagmarshal, the golf course optimization platform, announced the completion of a multi-million-dollar Series A capital raise.
“The past 12 months have seen a surge in interest in Tagmarshal’s optimization technology as golf continues to grow,” said CEO and Co-Founder Bodo Sieber. “Many operators have looked to technology as a solution to create additional capacity and manage the quality of play (flow), prioritizing the player experience. This investment signals investor confidence in Tagmarshal, and we look forward to using this equity to continue to innovate and grow, adding value to our partners.”
Tagmarshal’s vision is to “change how golf courses are managed using data, AI, and machine-learning-driven optimization tools.” The company’s algorithms, “informed by over one billion course data points,” allow for proactive pace management by “identifying potential issues before they impact golfers, facilities and staffers.” Many of Tagmarshal’s partners also use this information to “manage tee-time capacity, food and beverage operations, and other areas key to revenue growth,” reported the company in a media release.
Tagmarshal “partners with over 600 courses, including 40 of the Top 100 golf courses in the U.S., including Hazeltine, Erin Hills, Baltusrol, Bandon Dunes, Cog Hill, and Whistling Straits.
