REI (Recreational Equipment, Inc.) entered a three-year partnership with Demand Media to license content on 50,000 outdoor destinations from the company's Trails.com site. The content will appear on REI Guidepost, a new section under the “Learn” tab
Tag: People
SRAM Buys Out PE Firm on Way to IPO; First Quarter Net Income Jumps
SRAM, LLC has bought out the private equity firm that invested in the company in 2009, a move that is widely expected to be one of the final steps before SRAM goes public…
Garmin Acquires Navigon
Garmin Ltd. agreed to acquire Navigon AG, a German company that has a seven percent share in portable navigations devices (PND) and top selling navigation apps for the iPhone and Android platforms in Europe…
L.L. Bean Adding Three Stores in Northeast
L.L.Bean plans to open new stores in King of Prussia, PA; Yonkers, NY; and Paramus, NJ. By the end of 2011, the company will operate a total of 17 retail stores outside its home state of Maine…
Eddie Bauer CEO, Viesturs Join Big City Mountaineers Board
Big City Mountaineers (BCM) said Eddie Bauer CEO Neil Fiske and world-renowned mountaineer Ed Viesturs have joined its National board of directors…
Nike Inc. Beats the Street with Strong Q4 Results
Powered by strength in North America, China and Emerging Markets, Nike Inc.'s fiscal fourth quarter revenues jumped 13.6 percent to $5.8 billion and would have been up 11 percent excluding currency changes…
Black Diamond Takes Over Carhartt Footwear License
Carhartt announced the selection of the Black Diamond Group, the maker of protective footwear, as the new licensee for Carhartt-branded footwear…
Otis Technology Appoints VP of Sales and Marketing
Otis Technology, manufacturer of advanced gun cleaning systems and accessories, said current National Sales Director Len Nelson has been promoted to vice president of sales and marketing…
Above the Rim Signs Street Baller Corey Williams
Above the Rim (ATR), the basketball brand owned by Collective Brands, announced its endorsement deal with streetball legend Corey “Homicide” Williams. Under the terms of the deal, Williams will endorse ATR footwear and apparel and serve as an active brand
Incrediwear Names National Sales Director
Star Nutrition, Inc., a California-based diversified health and wellness firm, has appointed Matt Itamura as the national sales director for its Incrediwear division. Itamura brings years of retail apparel and marketing experience to the Incrediwear brand
Trail Project Unites Salt Lake City’s Outdoor Brands
The Conservation Alliance is heading to Utah for their first Backyard Collective in the region. On Thursday (June 23), it will work with employees from several members companies, Save Our Canyons and the Salt Lake Climbers Alliance for a day of trail rest
Rapid Media to Produce Paddle Zone at OR Summer Market
Rapid Media beat out three other companies to win a contract with Nielsen Expositions to design, produce and manage the Paddle Zone at Outdoor Retailer Summer Market in August…
Columbia Sportswear Counterfeiters Convicted in China
The Huangpu District People's Court of Shanghai, China has convicted three individuals for distributing counterfeit Columbia brand products in Shanghai, according to Columbia Sportwear Company…
Western Mountain Resorts Reporting Strong Reservations Growth
Bookings at Western mountain resorts appear to be bucking the recent dip in economic indicators, according to Mountain Travel Research Program (MTRiP). The market research firm reported that advanced reservations for June were up 6.7 percent as of May 31.
Law Firm Tells CLC, Universities Not to Limit Licensed Apparel Sales
A Washington, D.C.-based law firm has sent a letter to the Collegiate Licensing Co. and 27 Football Bowl Subdivision schools demanding that they stop an alleged “concerted effort” to limit the number of manufacturers allowed to make collegiate apparel ite
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