TAG Sports Gear has named Rebecca White as company president, effective June 3, 2024.
Phil Rosati, CEO of TAG Sports Gear, said, “We are delighted to welcome Rebecca White as our new president. Her exceptional leadership skills, strategic insights and deep marketing knowledge make her the ideal choice to lead TAG Sports Gear. Her innovative approach and passion for consumer-centric strategies will undoubtedly be an asset for TAG Sports Gear. We have great confidence in her ability to steer the company towards even greater achievements in the future.”
White’s enthusiasm for embracing new technologies and fostering a culture of innovation is expected to be “instrumental in driving the company’s continued growth and creating lasting value for customers.” White’s vision for the company centers around “enhancing marketing strategic priorities.” With this clear direction, TAG Sports Gear reported it “is poised to tackle the challenges of the ever-evolving Sporting Goods landscape and capitalize on emerging opportunities for our internal growth strategy and TAG consumers.”
White brings over ten years of experience to her new role with the sporting goods manufacturing company based in Shelbyville, TN, having worked in sales and direct-to-consumer business, running her own online health coaching company, mergers and acquisitions, private client banking, and investor relations.
White graduated from the University of Central Florida with a Bachelor’s of Science in Advertising and Public Relations and earned an MBA from UCF with a focus on Finance.
Image courtesy TAG Sports Gear
