Tag New Media was awarded a bronze for online advertising in the 2004 Summit Creative Awards® competition for its outstanding creative work for Rossignol. The prize was awarded for TNM's design and development of a microsite to promote Rossignol's Soft Light Boot. This was one in a series of microsites that TNM designed as part of the 03/04 global redesign of Rossignol's Web presence.
“The challenge was to find a way to attract and inform skiers and new entrants to the sport to take a look at an innovative new ski boot,” said Rossignol's Vice President of Communications & Advertising, Jeanne-Marie Gand, “so, the creative forces at Tag New Media developed this microsite to introduce this totally new type of ski boot.”
Tag New Media is an award-winning Web design and development studio based in Burlington, Vermont. Since 1996, TNM has focused on delivering value to their clients through thoughtfully conceived and appropriate interactive design and technology solutions solutions that address core business objectives.
The Summit Creative Awards, celebrating its tenth year, was created to recognize exceptional work by marketing creative firms including advertising agencies, video production companies, multimedia firms and other creative groups with annual billings of $15 million or less. It is the only opportunity such firms have to compete internationally.
This year's competition received approximately 3,000 entries from 20 countries including Australia, Austria, Canada, Denmark, India, Italy, Kuwait, Mexico, Nepal, New Zealand, Russia, Singapore, South Africa, The Netherlands, Ukraine, United Arab Emirates, United Kingdom, United States, and West Indies.
