NexCen Brands, Inc. hired Brenda Palmer as Vice President of Licensing and Brand Development. Ms. Palmer served as Vice President of Licensing for Jordache Enterprises from 2002 to 2006. There, she was responsible for strategically positioning and expanding all Jordache brands, evaluating licensing opportunities, and identifying potential brand acquisitions.
“NexCen is dedicated to continuing the growth of its brand portfolio by adding qualified individuals like Brenda Palmer to our management team,” said Robert W. D'Loren, President and CEO of NexCen Brands, Inc., noting, “Brenda's expertise in acquiring, licensing and marketing premium brands will be a significant asset as we aim to increase market share in all of our verticals.”
Ms. Palmer has held a variety of positions in the premium consumer goods industry, having started her career as a buyer, director of design and production and merchandise manager. Over her thirty years in the industry, Ms. Palmer has worked with the Greg Norman Collection division of Reebok International, Nautica Apparel, Liz Claiborne Accessories, and Polo Ralph Lauren. At these companies, she oversaw sales, forecasting, inventory projections, merchandising, customer service, and brand marketing programs; including advertising, public relations and shop development.
