The Athlete's Foot has expanded operations to Sweden and Qatar.
TAF said it signed a ten-year, master franchise agreement with TAF Sweden AB that calls for the development of a minimum of ten stores in Sweden.
In June 2007, NexCen Brands, Inc. announced a global rebranding effort for TAF, which pioneering the franchising of athletic footwear stores.
TAF Sweden AB opened a store in Malmo in July 2007, launching TAF's first store in the country, and marking TAF's entry into its ninth European market.
“The opening of The Athlete's Foot in Sweden represents the power of the TAF brand on a global scale,” stated Robert W. D'Loren, President and CEO of NexCen Brands, Inc., parent company of TAF. “This Master Franchise Agreement speaks to the type of relationships we plan to build around the world. The developers are community entrepreneurs who have already invested locally in Malmo with great success, and are now a part of our team helping to grow the brand in new markets.”
TAF also announced the opening of its first store in Qatar; its 33rd location in the Middle East.
