Nashville, TN-based Swiftwick, the manufacturer of performance socks for endurance athletes, announced that James Osborne, who has worked as a sales and community consultant for the company since earlier this summer, was hired full-time as sales manager for run specialty.
“In his short time with the brand, James has been able to not only establish new relationships with key run specialty accounts but has also connected the brand with media, runners and like-minded brands,” said Swiftwick CEO Mark Chou. “His experience in run specialty will help push the brand forward in our new stage of growth, and we’re thrilled to welcome him to the team.”
With nearly two decades of sales experience at Nike, he and his wife founded The Exchange Running Collective, a run specialty retailer based in Nashville, TN. Osborne’s experience in run specialty on both sides of the aisle “uniquely positions him to drive Swiftwick’s growth and reach with new retail partners.” He will remain a co-owner of The Exchange Running Collective. His wife will manage day-to-day operations.
“I am incredibly excited to join Swiftwick at such a pivotal moment in the brand’s growth,” said Osborne. “Having the privilege of being on the retail and brand sides of the run specialty space, I’ve seen firsthand how important relationships are. It’s about more than just selling a product—it’s about building trust, understanding the needs of athletes and supporting local retailers who are at the heart of the running experience. What excites me most, though, is the abundance mindset that surrounds this brand. There’s a collective spirit focused on creating opportunities for everyone—whether it’s our retail partners, our customers, or our team. I’m eager to share in the positive energy that the Swiftwick team shows every day to push the boundaries of what socks can do and help runners perform at their best.”
Images courtesy Swiftwick
