Sweet Protection, a Norwegian developer of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomed Mike Erwin as its new sales manager for North America.
With an extensive background in the outdoor industry, Erwin will be tasked with driving growth in North America and providing sales support to all Sweet sales reps and dealers.
“We’re thrilled to welcome Mike to the team. It’s important to have someone who understands our culture and our product representing us, so Mike is a natural fit for the role,” said Christian Erga, head of marketing with Sweet Protection. “With his experience representing leaders in the snow industry, we know he’ll help us continue to grow our brand in the North American markets.”
For over 10 years, the Colorado born and raised Erwin has helped drive sales for outdoor brands such as Zeal Optics, DC Shoes and K2 Sports, where he spent seven years as the territory manager for Ride Snowboards.
“I’m very excited to be working with such an amazing brand that produces the best products on the market,” said Erwin. “The Sweet team has some of the most passionate people I’ve met in this industry and that feeling is infectious.”
Photo courtesy Sweet Protection
