Swedish knife brand Hultafors Group AB is entering the North American market, introducing five new Swedish designed knives for outdoor, camping and survival at Outdoor Retailer Winter Market 2017.

Asheville, NC-based Sport Hansa will be the exclusive U.S. Hultafors importer and distributor. The company also represents European brands Helle (Norway), Hults Bruk (Sweden), Nordic Pocket Saw (Sweden), Kupilka (Finland) and Terra Nova Equipment (England).

Hultafors knives are based on classic Nordic fixed blade designs known for functional style and supreme utility, officials said. The blades feature a Scandinavian flat grind for superior sharpness, versatility and easy maintenance. Each knife blade is hardened to 58–60 HRC and sharpened in several steps with attention paid to the grinding, honing and stropping. Both handle and holster are made from super-durable polypropylene (PP) plastic, and the handle is designed to provide a safe and comfortable grip.

“A well-made fixed-blade knife is the most trustworthy, easy-to-use tool you’ll ever own,” said Hakan Carlson, commercial manager at Hultafors. “Our Nordic style knives are top quality, competitively priced and represent a great overall value.”

Hultafors launched more than 130 years ago with the innovation of the folding rule. Today the company is represented in 40 countries and has more than 10,000 points of sale.