For the first time in the brand’s 300-year history, people were able to touch, feel and buy Hults Bruk Axes at Outdoor Retailer Summer Market 2015 as they prepare for a limited launch on U.S. soil.
Hults Bruk is Sweden’s largest and oldest axe manufacturer, introducing its acclaimed, hand-forged axes in response to growing demand for traditional outdoor tools in the U.S. The U.S.-exclusive range of axes will be crafted at the Hults Bruk workshop in southern Sweden using American hickory handles and Swedish steel axe heads, forged for extreme durability.
Hults Bruk has been in operation since 1697 when the company began forging steel for shipbuilding. By the 1870s production had shifted to crafting axes for a booming forest industry.
From first-timers searching for new outdoor experiences to seasoned wilderness enthusiasts honing skills without the aid of modern technology, Hults Bruk axes make tasks like carving, splitting and chopping an almost pleasurable experience, depending on your perception of pleasure. Steeped in tradition, Hults Bruk axes are practical tools made the traditional way.
“Axes play an important role in the outdoor life,” said Gerard Pegelow, export director of Hults Bruk. “We are proud to bring this special, adapted range of hand-forged axes to America for the first time and look forward to serving the needs of this important market.”
The brand will introduce two lines exclusive to the U.S. market. The Premium Series of axes are “handmade works of art” with meticulous attention paid to the finish. Six axes, ranging from the compact Jonaker Backpacking Hatchet to the Motala Double Bit-Throwing Axe, are designed for hard outdoor use. They include a tanned leather axe head cover. The Standard Series features a more rustic finish designed to perform at the highest level while offering value to those who desire a Swedish steel axe, at a competitive price.
“Our retail partners let us know their customers are continuing to show considerable interest in authentic items for the outdoors that are made by craftspeople,” said Matt Huff, Managing Director of Sport Hansa, the exclusive U.S. Hults Bruk importer and distributor. “While materials and design have evolved over time, Hults Bruk axes are still made in the same facility and based on the same technique and heritage that started in 1697.” Asheville-based Sport Hansa imports and distributes innovative outdoor brands and product lines serving more than 320 specialty retailers in the North American market, including European brands Helle (Norway), Kupilka (Finland), Montane (England), Pronto Café (France), Rosti Mepal (Netherlands), Terra Nova (England,) and Wetterlings (Sweden).
