Johnson Outdoors has tabbed Swanson Russell to lead marketing efforts in Europe and the United States for its Geonav brand of marine electronics.
Headquartered in Racine, WI., Johnson Outdoors Inc. acquired the Italian-based Geonav company in 2007. Products under the Geonav brand include navigation and marine electronics equipment designed for the saltwater yachting, sailing and boating markets.
“We are pleased that Johnson Outdoors continues to demonstrate confidence in Swanson Russell based on the marketing efforts we conduct for its Minn Kota, Humminbird and Cannon brands,” said Dave Hansen, Swanson Russell's executive vice president and managing director. “We are excited about rebranding Geonav, initially into the European market, and then to the United States.”
Swanson Russell will utilize its full line of services in the Geonav campaign including print and electronic creative capabilities, public relations, e-mail marketing and Web site development.
