Suunto Names New Director of Marketing

Randle comes to Suunto North America with 10 years of marketing and sales experience most recently with Carlsbad, Calif. based Callaway Golf Company. As the Senior Manager for Integrated Marketing, Randle was awarded Callaway’s highest employee honor for his leadership and innovative marketing ideas. Randle led a team of managers, both domestic and international, to develop and deploy Callaway’s global marketing plans. Prior to his work for global marketing, Randle was the Brand Manager for Callaway’s Top-Flite.

 

“Suunto is the top in their field – for me, personally and professionally, it was the perfect fit,” Randle says about moving to Suunto. “Working for the premier brand, we get to set the pace–all the others get to chase. Even in a downward economy, Suunto’s senior management team are hiring and moving the brand forward,” Randle says, “That shows Suunto has a solid consumer base and a strong brand loyalty.”

 

Randle will be moving to Utah with his wife Allyson of 9 years and his two children, 6-year-old Ella and 15-month-old Zach.

 

Matt Kaplan, Suunto North America’s vice president and business director, say’s the addition of Randle “will focus the commanding line of Suunto products in the U.S.” Kaplan also states that “Suunto’s market share is steadily increasing …Nate’s innovative marketing efforts will only solidify Suunto sports instruments as a leader for those involved in outdoor sports and an active lifestyle.”

 

Suunto is a leading designer and manufacturer of sports precision instruments for training, diving and outdoor sports. Prized for their design, accuracy and dependability, Suunto wristop computers combine the aesthetics and functionality of watches with sport-specific computers. Headquartered in Vantaa, Finland, Suunto employs more than 500 people worldwide and distributes its products to more than 100 countries. The company is a subsidiary of Helsinki-based Amer Sports Corporation with sister brands Wilson, Atomic, Precor and Salomon.