Suunto has announced a partnership with distributor CTE Watch Co. CTE specializes in jewelry and watch store placement and will push the Suunto brand in the Midwest and Southeast.
“Its an excellent fit,” says CTE Watch Co. President Meir Shnitzer, “We dont have any lines quite like Suunto. Their quality watches complement our existing products and will fit perfectly with our reps.”
Over a dozen of CTEs existing reps across the country will be taking in the Suunto brand, but CTE is also hiring new reps just for the Suunto lines. Meir says the new hires will have extra training to specialize in some of the more technical aspects of the advanced Suunto watches.
Suunto is also excited about the business opportunity of working with CTE. “They have an incredible history and credibility in the watch industry,” says Suunto Vice President and Business Director Matt Kaplan, “This partnership will benefit both companies and will really help sales of the new Elementum line.”
The new Elementum line is the first high-end timepiece created by Suunto. The premium watches are geared toward the more urban part of athletes lives and reflect Suuntos experience in diving, mountaineering and sailing.
