The Sports & Fitness Industry Association (SFIA) announced a partnership renewal with long-time sponsor, Surys Inc. of Trumbull, Conn. Surys is a provider of physical and digital security solutions for authentication, consumer engagement, product protection and identification.
Surys optical smart labels allow consumers to read encrypted digital chips and QR codes simultaneously with their smart phone cameras to give the consumer confidence that they have bought a legitimate product. The company’s range of brand and product solutions, including Optokey smart labels, provide smartphone authentication that is both easy to integrate into current manufacturing processes and impossible to copy.
“As a market leader in anti-counterfeiting and brand protection solutions, Surys has been extremely helpful to SFIA companies as they stay ahead of the global commerce curve,” said Tom Cove, SFIA president and CEO. “Surys’s cutting edge technology and service-oriented approach to working with clients makes them an ideal partner for SFIA. We could not be happier to renew this important relationship, so we can, together, provide great value to our industry.”
“Surys is privileged to renew its long-standing relationship as an SFIA Silver Corporate Partner,” said Rick Salomone, senior vice president of corporate development at Surys Inc. “This continuing relationship will allow our team to further engage with the SFIA decision-makers and key influencers around our common goals of reducing the threat to brand equity by eliminating the counterfeiting and diversion of hard and soft sporting goods. Surys is looking forward to raising the awareness of this growing problem and present a business case, endorsing both an online and physical security plan, aligning our optical and digital resources together with SFIA members to stay one step ahead of this global problem.”
