Surf Technicians, LLC (“Surftech”), a designer and developer of  surf and stand-up paddle boards, has named Mike Bennett as national sales manager. 

Bennett is an avid surfer and paddler whose industry experience includes 10 years as the Northern California sales rep for FCS Fins, Ray Ban and Arnette Sunglasses. In 2003, he partnered with surfboard shaper Jon Henderson at Strive Surfboards and helped grow the Strive Surfboards label into a global brand.

Bennett will use his knowledge and experience in working with these successful companies to further grow and service Surftech’s nation wide dealer base. Since coming to Surftech, he has been involved in everything from product development to most recently head of Surftech’s Surf Division. He will oversee both the surf and stand up paddle sales operations.

“Im pleased to welcome Mike into his new roll at Surftech,” said Huntley Dornan, Surftech CEO. “We have vastly improved our national sales program over the past few months, and he brings with him a wealth of industry knowledge and experience that will benefit the entire sales organization.”

In 1989, Randy French, a leading surf and windsurf board shaper, founded Surftech to bring Tuflite, a dynamic, durable and lightweight board construction material, from the windsurf industry to surf. Today, in partnership with many of the world’s leading board designers, Surftech offers a wide variety of high performance surf and stand-up paddleboards to customers worldwide.