Surf forecast and content network Magicseaweed entered into an exclusive license agreement with Surfdome, the board sports specialist and Europe’s largest online surf retailer, to power and operate the Magicseaweed store on a global basis.
“Magicseaweed has always provided an efficient way for its users to investigate and purchase surf accessories and products,” said Jeff Berg, CEO and chairman of Magicseaweed’s parent company, Surfline. “This agreement with Surfdome will enable Magicseaweed to continue to meet our users’ needs in a way that is both relevant to surfers, and under terms that align our interests.”
The store customer experience will benefit from Surfdome’s fulfillment capabilities and customer care, and Surfdome’s infrastructure will enable the Magicseaweed store to reach customers in new geographies as well as better support existing European customers.
“This is a great relationship for Surfdome and Magicseaweed,” said Surfdome Founder and Director Justin Stone. “Each party can focus on its core capabilities, whilst benefiting from each other’s strengths. Our suppliers have been very supportive of this partnership and customers will ultimately benefit from the range of products and service levels Surfdome is able to deliver.”
The Magicseaweed store will remain focused on selling core surf hardware like surfboards, fins, leashes, wetsuits and board bags, and carry core brands and exclusive product lines.
