J.Crew Group appointed Brendon Babenzien, co-founder of Noah and former design director at Supreme, as creative director for J.Crew Men’s.
“J.Crew has always been a part of my life—quietly, subtly in the background, slowly becoming the platform from which to build my personal style. I’m excited to join the team and build a positive future that meets the interests of the thoughtful consumers that exist today, satisfying not just their sophisticated taste level but their demands for responsible business practices,” said Babenzien. “J.Crew is in the unique position to help men achieve the confidence we all seek both stylistically and as consumers. I look forward to working with Libby and the rest of the J.Crew family to achieve these goals.”
“Brendon is a singular talent in the fashion world. He’s a true storyteller, and it’s that depth of vision and creativity that have led to his proven ability to build beloved brands that customers obsess over. His unique point of view, willingness to take risks and insider status will be invaluable to J.Crew’s commitment to step outside ourselves and disrupt our brand and the industry in a progressive way,” said J.Crew Group CEO Libby Wadle
Jabenzien will begin his work with J.Crew Men’s effective immediately reporting directly to Wadle. His first full collection for the brand is scheduled to debut in the second half of 2022.
VF Corp. acquired Supreme on December 28, 2020.
Photo courtesy Brendon Babenzien
