Stater Bros. Supermarkets and the Coca-Cola Bottling Company of Southern California have partnered with California State Parks to launch Care for our Coast ( campaign to raise much-needed funds for beach clean-up, dune restoration, recycling and maintenance efforts along the California coastline.

 Given todays budget situation, the efforts from the private sector to enhance visitor services and the natural assets of our state park beaches are greatly appreciated,” said Ruth Coleman, director of California State Parks. “We wouldnt be able to implement these programs without the generous support of Stater Bros. and Coca-Cola.

The campaign will benefit Los Angeles, San Diego and Orange county beaches and the millions of Southern California residents who vacation or visit these beaches each and every year. The beaches involved include Huntington Beach, Carlsbad State Beach, Bolsa Chica State Beach, San Onofre State Beach, and Malibu Lagoon State Beach, which are some of the busiest beaches in the country and have needed services such as dune restoration for nearly a decade. The beach initiative also addresses visitor safety through an educational training component among seasonal lifeguards.

The campaign challenges consumers to support their local beaches while shopping at Stater Bros. Supermarkets. Shoppers can make a one- or five-dollar tax-deductible donation to clean-up efforts at Stater Bros. checkout stands through April 25, 2010 or online at the company’s website. The Website and the Care for the Coast Facebook cause page (facebook/ provide educational facts about the program and offer the option to share the cause with friends, engage with fellow social media users and make an online donation to the California State Parks Foundation in support of the Care for our Coast campaign.

Additionally, the Coca-Cola Bottling Company of Southern California will donate one dollar towards cleanup efforts along the California coastline when consumers purchase ten dollars worth of Coca-Cola products, including branded soft drinks, vitaminwater, FUZE® drinks, and DASANI® water.

This is the second year that Coca-Cola and Stater Bros. initiated an environmental stewardship program to benefit California State Parks. Last years Reforest California campaign raised enough funds to plant one million trees in wildfire scarred areas at Southern California state parks.

The customer donation portion of the Care for our Coast campaign in Stater Bros. Supermarkets will run from March 31 through April 25, 2010. The Coca-Cola donation portion will run from March 31 through May 11, 2010.