Superfeet, a leading insole brand in the active lifestyle and outdoor markets, named Momentum Media PR as the brand’s agency of record, effective immediately.
Celebrating their 40th anniversary in 2017, the Superfeet brand selected Momentum Media PR to drive brand communications and increase brand awareness, from high-level strategy to fresh ideation on reaching established and new consumer groups.
“As we take inventory of the past four decades, the team at Superfeet is equally, if not more, excited about what we’re planning for the next forty! We are excited to partner with the Momentum team and leverage their passion and expertise within the active lifestyle, outdoor and footwear markets to drive Superfeet’s brand communication and strategy in a targeted and meaningful way,” said Linda Balfour, global director of marketing at Superfeet.
“We admire the sense of pride and ownership embodied by the Superfeet team and the brand’s direct focus on designing premium products and driving innovation with the insole and footwear categories,” said Alycia Cavadi, founder and principal at Momentum Media PR. “The Superfeet brand is one we’ve long admired as a market leader both from afar and literally underfoot. We look forward to fueling the brand’s stories through strategic relationships and growing the consumer base in current active and new mainstream markets.”
Photo courtesy Superfeet
