The Super Show is promising to present attendees with an unprecedented wealth of business information at the 2005 show to be held January 17-19, offering more networking opportunities for buyers, sellers and suppliers than ever before. Its all part of the International Sports Product Experience, a three-day schedule of events that includes The Super Show itself, as well as more than 40 on-site and off-site gatherings for industry professionals.
The centerpiece of the International Sports Product Experience is the International Business Intelligence Series (IBIS), which will feature presentations by industry leaders such as Doug Morton, President & CEO, The Sports Authority, Robert Corliss, President & CEO, The Athletes Foot, Kevin Plank, founder & President, Under Armour and Richard Heckmann, Chairman & CEO, K-2.
A series of 40 one-hour research-based presentations covering virtually every aspect of the sports product marketplace, IBIS will present the latest research on topics ranging from color and style, forecasting, the Latin market and the impact of health and aging issues on the business of Sports. (See below for details)
“Weve set up the International Business Intelligence Series in direct response to the changing needs of the industry. We are committed to providing real, tangible value to attendees, and were confident this jam-packed program will deliver,” says Tom Cove, incoming President of SGMA International.
Initially formulated as a “stand-alone” conference, it has been combined with The Super Show/ 2005 as part of the International Sports Product Experience. It will offer a Sports Executive Series geared toward strategic planning issues, as well as a FasTrax Series aimed at buyers and manufacturers in a number of different categories. Admission to each IBIS session is $20 (in recognition of the shows 20th anniversary). A limited number of these passes will also be distributed free to exhibitors, which they may pass on to their customers.
The International Sports Product Experience also brings business leaders together for two information-filled luncheon presentations: The SGMA International State of the Industry Address plus a Manufacturers View From The Top on January 17 will examine data from 2004 and identify key market trends for 2005 and beyond. On January 18, the Retailer View from the Top will feature a panel of speakers from mega-retailers and major sports industry executives.
After hours, the International Sports Product Experience continues with 20 networking parties, 10 on each of the first two evenings. These invaluable networking events have been created to enhance the dialogue between buyers and manufacturers in 20 different categories, and are located close enough to one another for attendees to work multiple parties.
The International Sports Product Experience is focused on what is most important to exhibitors: getting information about their products, programs and people to buyers and the media. To make this happen, SGMA International will collect information from exhibitors about new products, new programs and celebrity visits planned for The Super Show. They will publicize this information to buyers, trade media and consumer media prior to the show in a series of news items and promotional messages, which will be distributed to buyers by The Super Show and SGMA International. The information will be used in two ways for the media. First, it will be part of a contact program to encourage attendance. Secondly, it will be used to create media kits that will be distributed at the show and sent to key reporters after the show.
“In our first nineteen years, buyers came to The Super Show for the show,” says Peter Haines, Show Director. “In recent years, the impetus for many industry professionals has shivfted toward information-gathering and networking. We recognize, support and encourage this trend as part of the shows evolution. By putting the International Sports Product Experience in play, we now have the best of both worlds-and a compelling reason for everyone in our industry to attend a true dont-miss event.”
For more information about The Super Show/2005, January 17-19 in Orlando, Florida, please visit www.thesupershow.com or call (800) 327-3736.
PREVIEW: International Business Intelligence Series
A Manufacturers View from the Top
Richard Heckmann, Chairman & CEO, K2, Kevin Plank, Founder & president, Under Armour and other manufacturing executives.
A Retailers View from the Top
Doug Morton, President & CEO The Sports Authority, Bob Corliss, President & CEO, The Athletes Foot and other retailing executives.
Deferred Compensation for Executives
Jeff Kanter, Managing Director of Frederic W. Cook & Co.
Mergers & Acquisitions
Tom McNeely, Stevenson & Co.
Go-Fast Program: Improving Business Efficiency
Greg Hagy, Manager of Go-Fast Initiative, General Motors
Hiring Practices for the Next Decade
Mark Tudi, president, SportSearch
Anti-Aging and the $7 trillion Marketplace
Dr. Bob Goldman, co-founder & chairman, American Academy of Anti-Aging Medicine
Romancing the Hispanic Marketplace
Tony Hernandez, president, Latino Broadcasting
Doing Business in China
SGMA Legal Committee
Impacting Retail with 100 Million New Health Club Members
John McCarthy, executive director, IHRSA
