Hasbro Inc. and Super Heroic Inc., the kids sneaker brand, announced a licensing agreement to bring Nerf-branded kids’ apparel and footwear to market this August. The line will be available at select Foot Locker and Kids Foot Locker stores, and online at www.superheroic.com, www.footlocker.com, and www.kidsfootlocker.com.
In January 2019, Foot Locker invested $3 million to takes a minority stake in Super Heroic.
Designed for active play, the Nerf x Super Heroic collection consists of an update to its lead footwear. The TMBLR v2 will launch with two new colors, and the collection will also introduce a brand-new silhouette titled the JMPR v2 in two colors featuring a new alternative closure with elastic laces and a toggle system. These footwear styles are rounded out by an apparel collection featuring gender-neutral tops, joggers, and t-shirts. The products will feature collaborative branding, plus individual pockets and compartments designed to hold Nerf products.
“Our collaboration with Super Heroic is driven by our common mission to promote active play,” said Casey Collins, GM and SVP Entertainment and Licensing, Hasbro. “Together we want to encourage kids to play hard, explore and have fun. We’re excited to launch this collection just in time for kids to head back to school.”
“The power of this collaboration rests solely in the alignment of our shared values and the importance of our collective missions,” said Jason Mayden, CEO and co-founder, Super Heroic. “As a child of the 90’s, NERF represents the apex of immersive, active play. It represents the freedom and wonderment of childhood that imbues us all with a sense of unrestricted creativity and limitless potential. We are honored and excited to partner with NERF to launch a collection that reminds us all, that if we can play together, we can live together.”
Photo courtesy Hasbro
