Sunnyside, the marketing agency supporting California lifestyle brands, has named Scott Reynolds as its new vice president of Marketing Strategy.
Reynolds was most recently the director of e-commerce at FitLab and previously held leadership roles in e-commerce and digital marketing at Electric, Reef, Boardriders, RVCA, and Active Ride Shop.
He will guide Sunnyside’s strategic and channel capabilities.
“I’m super psyched to join Sunnyside, share what I’ve learned and provide the agency experience I always craved on the brand side of things,” said Reynolds.
“We couldn’t be more stoked to have Scott join the team. As we build out a senior leadership bench of seasoned brand veterans, Scott was the clear choice to partner directly with our clients in developing and executing strategies that drive profitable revenue growth,” said company Founder and CEO, Matt Raminick.
Sunnyside’s clients have included Municipal, Jetty, Xcel, Nixon, Salt Optics, Beek, and Trovata.
Images courtesy Sunnyside/Salt Optics
