Sunice has signed a new three-year licensing agreement with the PGA TOUR that has Sunice serving as an official Outerwear licensee of the PGA TOUR, Champions Tour and Nationwide Tour.
“We value our very important relationship with the PGA TOUR,” says Mark Fletcher, president of Sunice. “The PGA TOUR is the largest and most important golf tour in the world, and this new three-year licensing agreement gives us numerous opportunities to associate our company with an organization that represents the cream of the crop in golf.”
“Sunice is an Outerwear brand that represents quality of the highest standard,” says Maureen Murrah, Vice President of Apparel Licensing with IMG Sports Licensing, the PGA TOUR’s domestic licensing representative. “We are extremely happy about the potential of this partnership with Sunice over the next three years.”
Sunice’s 2010 Men’s Outerwear product is highlighted by its Hurricane Collection and GORE-TEX® fabric. The Hurricane Collection brings golfers the best of the best in golf outerwear. All products in this category bear the insignia of GORE-TEX — the world’s leading and most-trusted fabric brand.
“Our entire 2010 Sunice Outerwear Collection features the most technological advancements of any product line in our company’s history,” says Howie Ellis, Executive VP of Sunice. “The Hurricane Collection heads up this impressive product lineup, which is enhanced by the usage of GORE-TEX. Thanks to our partnership with the PGA TOUR, our golf Outerwear product will get more exposure than ever before.”
Sunice, golf and ski outerwear brand, is owned by The Fletcher Leisure Group of Canada.
