Sun Valley Company announced the appointment of Pete Sonntag as VP and GM of Sun Valley Resort, effective June 7, 2021, reporting to Bruce Fery, CEO, Grand America Hotels & Resorts.
Sonntag will be responsible for the day-to-day operations of the Resort. Current President and General Manager, Tim Silva will remain President of Sun Valley Company and transition his focus to development and planning.
Sonntag’s experience includes resort leadership roles at Whistler Blackcomb and Heavenly. Sonntag has served as a ski school director at resorts including Vail, Beaver Creek, Keystone. and Copper Mountain. He began his career as a grounds maintenance worker at the Beaver Creek Golf Course.
“We are excited to welcome Pete to the Sun Valley Family. He brings a wealth of mountain resort knowledge and is well equipped to lead Sun Valley Resort,” said Bruce Fery, CEO of Grand America Hotels & Resorts, parent company of Sun Valley Company. “Sun Valley has been so fortunate to benefit from Tim Silva’s contributions for over 30 years, culminating in Sun Valley being recognized by Ski Magazine as the number one ski resort in North America. We are confident that Pete will seamlessly transition into the General Manager role that Tim has so deftly commanded, continuing to drive an exceptional experience in the mountains for all our employees, guests and community,” added Fery.
Photo courtesy Sun Valley Resort
