Summit Sports unveiled a new Austin Canoe and Kayak (ACK)store-within-a-store concept at its Brighton, MI store location featuring an expanded selection of kayaks, stand up paddleboards and related accessories.
The expansion, which follows the January merger of the two independent specialty outdoor retailers, provides Michigan paddlers access to a massive selection of paddlesport and adventure gear brands they would have normally had to travel long distances to find.
“The store-within-a-store concept will add tremendous value for our customers because they now have the convenience to see, touch and demo an enormous amount of gear in person,” said Jeff Sherwood, Director of Retail and Events of Summit Sports, which is based in Bloomfield Hills, Mich. “Shoppers will no longer have to hop around stores or look online for all their paddlesports needs because we have it here and if we don’t, we will do everything we can to get it.”
The grand re-opening of the Brighton store is part of a larger long-term expansion strategy encompassing all Summit Sports brands including ACK.com, Skis.com, SnowBoards.com, CampGear.com and others. Summit Sports is poised to continue the expansion with the opening of a new store in Bloomfield this summer that will feature the same store-within-a-store concept as well as incorporating this business model into other stores in the near future.
“In addition to serving the needs of our customers, I am confident this model will grow our business by aligning our stores to each of the four seasons with the most comprehensive product selection across all of our brands and specialties,” said Summit Sports CEO and ACK co-founder Peter Messana.
The official opening will be on May 20th, 2016 at the Brighton store location at 8180 Grand River Ave., Brighton, MI 48114. For additional details regarding the opening, call (810) 227-6877
(810) 227-6877 or visit stores.summitsports.com.
Summit Sports is multi-brand outdoor action and adventure sports retailer operating eight e-commerce brands and nine brick and mortar locations to serve the needs of those passionate about participating in outdoor recreation.
