Summit Golf Brands, the golf and lifestyle apparel brand, has announced several key hires within its wholesale division as the Fall 2025 selling season begins.
The company has appointed Ian Critser and Taylor Elder as account executives. Critser, previously VP of sales and creative at MacKenzie Golf Bags, brings over a decade of experience in the golf industry. He will represent the Pacific Northwest, covering Oregon, Washington and Idaho.
Elder joins the company from Lululemon, where she has spent the last five years, with a prior four years in the golf space; complemented by her background as a collegiate golfer. Elder will cover the Ohio Valley region, including Ohio, Kentucky and Indiana. Both will represent Summit Golf Brands’ B. Draddy, Zero Restriction and Fairway & Greene lines.
Summit Golf Brands also announced the promotions of Brian Holstein (Mid-Atlantic) and Paige Golibart (Eastern Florida) to senior account executives. Effective immediately, they will join the company’s senior sales team.
Jack Lessing, president of Summit Golf Brands, said “Summit Golf Brands will continue to uniquely service our wholesale partners without compromise. The recent promotions and hires strengthen our sales organization and align with our compelling Fall 2025 product and program offerings.”
Summit Golf Brands’ portfolio includes B. Draddy, Zero Restriction, Fairway & Greene, and EP New York. The company’s wholesale distribution network extends across 25 countries, with over 3,500 clubs and resorts worldwide. Summit Golf Brands manufactures its products vertically, with over 200 embroidery heads housed within its production facilities spanning more than 75,000 square feet in Madison and Barneveld, WI.
