Sugoi Performance Apparel has hired inMotionmar as their new European PR and Marcom agency. Uwe Weissflog, GM of inMotion mar.com based in Ludwigsburg near Stuttgart, Germany, will be responsible for servicing and communicating with key media throughout Continental Europe including key Sugoi markets like Germany, Austria and the Benelux.

“We are excited to build on the extensive market knowledge and contacts of Mr. Weissflog,” says David Murphy, Sugoi’s Director of Marketing. “With his insight and experience in the full scope of the European media world along with his understanding of the North American sports business, he will be a valuable addition to our communications team.”

Weissflog and his agency staff, also represent CamelBak and Dahon as PR agents for Europe. He has an extensive background in the bicycle industry and also provides marketing and sales services to numerous other international clients – including Hugo Boss, Interbike, Velo-Park and BR&IN.

“Sugoi has a stellar brand reputation of Sugoi and I am sure that we can significantly increase brand awareness and sales potential in Europe by improving communications at every level,” says Weissflog. “I am thrilled to be working with Sugoi as their PR Agency for Europe. I believe our experience and access to the different media channels will help Sugoi to achieve a new level of appreciation and brand value.” he added.